Chhath Puja, a time-honored festival celebrated primarily in Bihar, Jharkhand, and parts of Uttar Pradesh, holds a special place in the hearts of millions. With a blend of rich history, spirituality, and unique rituals, it is an occasion marked by unwavering devotion to the Sun God. The festival’s atmosphere is enhanced by the melodious renditions of folk songs, with none more celebrated in this domain than Bihar’s musical legend, Sharda Sinha. Her contributions have immortalized the essence of Chhath Puja in the cultural fabric of Bihar, and her music has become synonymous with the festival.
As a firm deeply rooted in the socio-cultural ethos of Bihar, Strategia Advizo acknowledges and pays tribute to the significance of Chhath Puja and Sharda Sinha’s invaluable contribution to this cultural heritage.

The History and Relevance of Chhath Puja
Chhath Puja dates back to the ancient Vedic period when sages used to worship the Sun God for their spiritual well-being and for healing powers. It is one of the oldest festivals dedicated to the worship of nature and offers gratitude to the solar deity, Surya, and his consort, Usha, the goddess of dawn. This four-day festival revolves around offering “arghya” (a ritualistic offering of water) to the Sun, especially during sunrise and sunset, as a gesture of respect and devotion.
The festival holds a unique place in Bihari households, where every family, irrespective of socio-economic status, comes together to participate in this beautiful ritual. The observance of Chhath Puja involves rigorous rituals, including fasting, holy dips in rivers, and the offering of prayers and prasad (holy food) made from natural ingredients. It is believed that through these rituals, devotees can attain health, prosperity, and the welfare of their loved ones.

Sharda Sinha: The Voice of Chhath Puja
No mention of Chhath Puja is complete without paying homage to Sharda Sinha, Bihar’s cultural icon and legendary singer. Known as the “Voice of Bihar,” Sharda Sinha’s folk songs have given life and emotion to Chhath Puja. Her unique voice and soulful renditions have not only preserved traditional Bihari folk music but have also made it accessible to newer generations and audiences worldwide.
Songs like “Ho Dinanath,” “Pahile Pahil Chhath Karee,” and “Kelwa Ke Paat Par” have become timeless anthems for Chhath Puja, each note resonating with the collective spirit of devotion. Through her music, Sharda Sinha has captured the deep spiritual essence of Chhath and brought to the fore the reverence and purity associated with this festival. Her voice is a bridge that connects generations to the soul of Bihar and its traditions, evoking emotions and memories every time her songs are played.
A Tribute from Strategia Advizo: Honoring a Cultural Luminary
As a consultancy deeply committed to fostering and promoting Bihar’s cultural heritage, Strategia Advizo stands in admiration of Sharda Sinha’s contributions to Chhath Puja and Bihari culture. Her music has transcended boundaries, bringing Bihar’s traditions to national and global stages and elevating Chhath Puja to an iconic status. Sharda Sinha’s songs are more than just music; they are a cultural celebration, a way for Biharis everywhere to feel connected to their roots.
Strategia Advizo believes in celebrating and preserving Bihar’s cultural wealth, understanding that music and festivals like Chhath are integral to the social and emotional well-being of the community. We extend our heartfelt gratitude and respect to Sharda Sinha for her dedication to Bihari folk music and for making Chhath Puja an emotionally resonant festival through her beautiful compositions. In the spirit of Chhath, we wish to propagate her legacy, ensuring that future generations continue to cherish and celebrate the festival with the same devotion and enthusiasm.
The Lasting Impact of Chhath Puja on Bihar’s Culture
Chhath Puja is more than a festival; it is a symbol of unity, resilience, and devotion. It brings together families, communities, and even entire villages to participate in the collective worship of nature. From the preparation of the prasad to the decoration of ghats (riverbanks) and the singing of traditional songs, every element of the festival underscores the values of simplicity, purity, and gratitude.
In this fast-paced, modern world, Chhath Puja stands as a reminder of our connection to nature, the importance of family and community, and the value of spiritual devotion. It is a festival that invites people to slow down, reflect, and give thanks for the blessings they have received.
Conclusion
Chhath Puja is not just a ritual but a celebration of life, nature, and community. Sharda Sinha’s music has become a timeless voice that captures the true spirit of this festival, bringing joy and reverence to every devotee who celebrates it. Strategia Advizo recognizes the immense value of cultural ambassadors like her and stands committed to honoring Bihar’s rich heritage.
This Chhath Puja, let us celebrate with the same devotion, joy, and pride that Sharda Sinha’s songs inspire in us. Her music will continue to be the soundtrack of Chhath Puja, guiding every Bihari soul to a place of love, devotion, and unity. From all of us at Strategia Advizo, we extend our best wishes for a blessed and joyous Chhath Puja. May the Sun God bless every family with happiness, health, and prosperity.








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