Description
Digital Marketing & Content Strategy Internship under PragatiPath 360 helps undergraduate students build real-world skills in online branding, content creation and campaign analytics.
This NEP 2020 and UGC-AEDP aligned internship (60–120 hours) is delivered through the Strategia SessionSync platform in collaboration with partner colleges.
What you will learn
- Social media marketing fundamentals (Instagram, Facebook, LinkedIn)
- Content planning and content calendar creation
- Basics of SEO, keywords and on-page optimization
- Introduction to paid campaigns and reach
- Reading insights and analytics dashboards
Hands-on Projects
- Design a mini campaign for a brand or cause
- Create a weekly content calendar
- Prepare a simple performance report using real metrics
Tools & Platforms
- Canva for creatives
- Social media dashboards (Meta, LinkedIn)
- Basic Google Analytics / insights panels
- AI tools for content ideas
Certification
On successful completion, students receive a Blockchain-Verified PragatiPath 360 Internship Certificate issued through the SessionSync platform, co-branded with Strategia Advizo and the partner college.
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